Investment Strategy


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We invest in small businesses in Ontario that are just starting out. If you’ve been asking yourself how to find an investor to help you get your business started, you’re in the right place!  In addition to supporting brand new businesses, we also help already established businesses that need new clients, a brand refresh, or maybe just some support in the marketing and business development arena.

What do we mean by “invest”, you ask?

Well, it doesn’t mean we’re going to throw thousands of dollars your way. What it does mean is that we will devote our time, talent and resources to help you and your business get off to a successful start.

We’ll buckle down right away to get your company up and running with a dynamic, tailor-made marketing strategy that includes a website, catchy visual identity, and business development action plan designed to generate viable leads.

Our goal is to not just get customers coming to your door – we want ‘em waiting in line to knock it down!


You’re probably asking “Okay, what’s the catch? How much is this going to cost me?”  That’s a really good question. And here’s a really good answer:

It will cost you NOTHING. Zero, rien, nada. Not one red cent.

Sounds too good to be true, right? Want to know how it works?

Once we agree to take on a new client, our investment strategy includes all start-up marketing and strategic communications tasks in exchange for a percentage of your profits. We’re not talking about a crazy percentage of your profits either, under most circumstances, our fee is less than 10%.  This means that you don’t have to be out of pocket up front for the thousands of dollars needed to develop your online presence, brand, logo, and all your marketing materials. You can get “out there” right away, and all the time, energy and money you would spend marketing your services become a main priority for US!

Simply put, you need to make money in order for us to make money. If you have no customers, we have no income. It’s a very clear, very motivating business model.

Of course, we use several criteria to determine whether or not an investment is the right fit, for us and for you. We want small businesses to do well, and if that can happen through our investment program, that’s great. We’re really happy to work with other passionate and driven entrepreneurs who are serious about sustaining a viable and thriving business.


Check out our Investment Strategy: 101  to learn more about our selection process when investing in a small business.